About the Travois logo

The Travois logo is a wordmark; bold, eye-catching, and straight-forward. The mirrored A and V contain a diagonal line, representing the triangular shape of a travois.

A travois is a transportation tool used by North American tribes to carry goods, formed by joining two poles. Our name and who we are is demonstrated in our tagline: You know where to go. We’ll pull the weight.

We are your Travois.

Text and other graphic elements should remain outside the clear space to ensure the logo’s prominence and visibility. The minimum clear space is equivalent to the height of the letter A.

The minimum size ensures the legibility of the logo. It is measured by the height of the logo.

Don’t rearrange or modify. Use the logo files provided.

Don’t place over low contrast backgrounds. See colors page for accessible contrast color combinations.

Don’t place over busy background images or people’s faces.

Don’t change the colors. Use the appropriate logo color provided.

Don’t stretch or compress. Resize the logo proportionally.

Don’t add effects like shadows, gradients or embossing.

Don’t add other graphic elements

Don’t change the font.